Have started doing significant SEO work lately (after long period of working exclusively on development) and got a chance to experiment with link building techniques and in particular profile links. Mind you I do all the experimenting on non customer sites before I decide its worth the trouble and the risk. I usually use my own domains that don't bring in any significant amount of money or use friend's sites after I explain the risks to them. In this particular experiment I have used a friend's site.
Directory submission is an easy way to build backlinks for your domain.Â For non competitive niches a few hundred accepted links in directories can make wonders for your SERPs positions.Â For more competitive niches directory submissions is not recommended on its own and its recommended that it gets combined with other SEO techniques.
Every webmaster (at least that I know of) wants to know how the search engines see and evaluate their websites ... especially how Google sees them. Google webmaster tools was created with this concern in mind.
Anyone who has used them knows how important tools those are; You can see information Google collects about your websites, see what matters for their index and it includes also tools that you can use to help Google "see" (crawl) your sites easier.
The tools were recently updated (1 1/2 month ago I realized the changes) and they contain even more useful stuff for anyone that owns a site ... I am going to give a brief description of the most important things one can find when visiting the tools ...
First of all one must understand that writing for Internet is not the same as writing for a printed article.
This means that if we write something and we want this to be found by persons while looking through search engines such as Google, Yahoo or others, these texts must be optimized for the search engines (SE from now on).
To write an article, optimized for SE, is not the same thing as writing an article for a newspaper or a magazine, as in these cases they will be read directly by intelligent and thinking beings. But an article written for SE must be prepared taking into account that spiders (robots that read texts) cannot read images, nor understand funny, ironic or logical expressions, or others stuff that the reader will understand. In addition to this and what is most important the SE will display the page in a response to a search ONLY if they found it relevant for this search and this is why it should be written in a different manner, but always giving importance to those terms by which we want to be found.