Google Turmoil creates jobs

The recent google turmoils of the past year (and this year) with the google updates, the pandas, punguins and all other animals it did not only  produce chaos to the SEO circles ...  it has helped create jobs out of thin air ... 

Webmasters have rushed out to see what is going on with their websites but also SEO experts not having work or new SEOers are taking advantage of the opportunity to get some work done and get paid.  What work ?  

Google Reconsideration headaches

The violation
I recently received a message in google webmaster's tools that my directory is in violation of google search quality guidelines

Dear site owner or webmaster of,

We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.


Google Search Quality Team

Directories - are they worth bothering ?

Is directory submission still a good SEO practice?
friends, please tell me still the google directory submission useful for increase our PR. I've heard since there are a thousands of out going links in a directory the weight you gain from a directory backlink is very low. Do you agree? please comment.

This and similar questions about the topic of directories and their SEO value comes up on the forums quite often.  People new to internet marketing techniques usually associate good SEO with PageRank and while not unrelated one can not base their efforts on pagerank alone.

Pagerank 0, the new Leprosy ?

I have a game site on which I do lots of experiments. It currently has a PageRank of 0 due to Google's penalizing it. Here is the reason: 6 months ago it was a PR4 but that was also the time that I decided to experiment with the Digital Point CO-OP network and the TNX network. DP CO-OP is essentially a link exchange network that serves links on your site and serves your backlinks in other's sites. TNX is more like a paid links network.

Where do link exchanges fit in your link building campaign?

Giorgos' recent post on link exchanges using LinkEx generated a few questions about the value of link exchanges. I thought it might be interesting to revisit some signs of quality links and then discuss where link exchanges might make sense when acquiring links.

Let me first say link exchanges are far from my preferred source of links. Google has made it pretty clear they don't care for these kind of changes and while that doesn't mean all link exchanges are bad, mass reciprocal linking is generally frowned upon as a useful seo tactic. I've never engaged in link exchange networks and have no plans on doing so in the near future. Still there can be times when it makes sense to reciprocate a link and there can be times when a direct trade of links is perfectly natural. Think trackbacks for an example of a natural reciprocal link.

Link exchanges the easy way

LinkEx - Link exchange scriptLink exchanges are time consuming. If you have done few you know what I mean. The trouble is not with arranging them and placing them; you need to maintain them as well. You need to check once in a while to see if the link partners are linking back to you and act accordingly. It gets even more time consuming if the link exchanges are 3 way in which case you have to check a third domain that has your link included. Its hard to keep track of all these, and it gets even harder the more link exchanges that you arrange.

What matters for google rankings (SERPs)

google webmaster toolsEvery webmaster (at least that I know of) wants to know how the search engines see and evaluate their websites ... especially how Google sees them. Google webmaster tools was created with this concern in mind.

Anyone who has used them knows how important tools those are; You can see information Google collects about your websites, see what matters for their index and it includes also tools that you can use to help Google "see" (crawl) your sites easier.

The tools were recently updated (1 1/2 month ago I realized the changes) and they contain even more useful stuff for anyone that owns a site ... I am going to give a brief description of the most important things one can find when visiting the tools ...

Fake Links: Nofollow is Just the Beginning

We all know how important links are; the lifeblood of just about any SEO campaign. The more links point to a particular URL, the more important that page is assumed to be. Links!Like any rule of thumb, that's an over-simplification, but it's true enough that if you only know a few things about search engine optimization, that needs to be one of them.

Further, the anchor text of these links is assumed to describe what a page is generally about; if you want to rank for a particular phrase in a competitive landscape, you need help from off-page optimization. Out of about 150 million results, Adobe's Acrobat Reader ranks #1 for "click here" even though the text is nowhere on the page.

From Humble Beginnings

The relationship attribute of a hyperlink ( a element ) was given a new, and by now widely recognized value, nofollow, in January 2005. This new rel="nofollow" code in a link tells the major search engines not to count the link it's applied to in their ranking algorithms. Google introduced this new value to help bloggers deal with comment spam; by removing any SEO benefit from links on unmoderated sites, to make them less attractive targets.

Wikipedia upped the ante, applying nofollow to all outgoing links from their site, except to a handful of wikia sister projects and internal pages. WikipediaA high traffic, free encyclopedia that ranks well became a great spam target. Blog spam expanded into wiki spam.

Earlier this year, Google announced that it would like help identifying sites that sell links without using nofollow or some means of hiding the links from GoogleBot. Recent events show they're serious. Naturally, it didn't take long for webmasters to start using nofollow for any number of reasons; there are a few sprinkled into this post to illustrate the point. Can you tell which ones?

Rise of I-Follow or DoFollow

All of the major blogging platforms adopted nofollow in their comment links quickly. How could a change like this not see resistance? A movement calling itself "I-Follow" has sprung up, urging bloggers to remove the attribute from their comment links, and reward visitors who contribute something of value.

Free link building techniques

link_buildingIts no secret that backlinks (links pointing to your domain) are very important factor on how google ranks your website in their search results. Most other search engines also value the links to your site also ...

Here is some free techniques you can employ to help you build links to your site, traffic will be a consequence as well. You don't have to follow them in any particular order but, the more of these that you accomplish the better job you will have done ...

  • Write or post something people would want to link to (actually called link baiting).
  • Create a resource, something that people would find valuable and will easily point their friends to
    Example: directorycritic is one of the best places to find free and paid directories; people know that and recommended it boldly, sometimes they even link to it.


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