Monetizing

Ways to procure advertisers for your website and enhance advertising sales

Submitted by GiorgosK on

This is the most recent post among the many articles that have been written on direct ad sales. For the starters, it would be nice to go through the introduction to direct advertising sales.

Earlier, you have learned how an ad marketing package can be built to encourage ad space; now its time to understand the techniques to find advertisers for the website.

The most important thing is to get organized. It is paramount to keep a track of contact details of an advertiser. This helps in development of a system that lets you pursue your ad pitches.

Finding advertisers for your website

Submitted by GiorgosK on

 Advertising on Times SquareDirect advertising sales are probably the best way to earn for a website. There are many benefits of selling direct advertising. Let's discuss a few of those.

  • Firstly, we can cut the mediators. This increases the money that we can generate. If you sell text link ads through a company, they will take half the price. When you do it on your own, you will have the whole amount to yourself.
  • Large networks have the advertising issue well sorted out but independence is another key to succeeding in this area. So if you can chalk out all the requirements, you can sell your ads just like the efficient networks.

Chrome versus PPC: What is Google Thinking?

Submitted by MalcolmSheppard on

There are two Googles. One is a funky company with the best general search engine, a clean UI and the “Don’t be evil,†ethos. Everybody likes them. Once you work on SEO for a while you get familiar with the other Google: the China-censoring, keyword-bid manipulating corporation that may not be evil, but isn’t necessarily that good.

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