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So, you have optimized your promotion expenses and any increase is not bringing in new customers. This is natural. The bell curve is applicable in most situations and just increasing your Google Adwords budget may not necessarily mean an increase in the number of people visiting your site and buying your products. But you want more traffic and do not mind spending some money for it. So, what do you do now? [Read more →]

This is the most recent post among the many articles that have been written on direct ad sales. For the starters, it would be nice to go through the introduction to direct advertising sales.

Earlier, you have learned how an ad marketing package can be built to encourage ad space; now its time to understand the techniques to find advertisers for the website.

The most important thing is to get organized. It is paramount to keep a track of contact details of an advertiser. This helps in development of a system that lets you pursue your ad pitches. [Read more →]

There has always been a need to submit my clients’ sites to regional directories based on the language each site is translated.

With general link building/English directory submission you can tell the search engines your English keywords by putting them in anchor texts.

How do you promote non-english words that you want to target ? [Read more →]

 Direct advertising sales are probably the best way to earn for a website. There are many benefits of selling direct advertising. Let’s discuss a few of those.

• Firstly, we can cut the mediators. This increases the money that we can generate. If you sell text link ads through a company, they will take half the price. When you do it on your own, you will have the whole amount to yourself.

• Large networks have the advertising issue well sorted out but independence is another key to succeeding in this area. So if you can chalk out all the requirements, you can sell your ads just like the efficient networks. [Read more →]